| Keywords - Start small. Unless you want to compete against 313,000,000 people for the keyword "Anti virus"... Narrow down your keywords and target a specific area like "Free AntiVirus Software" (54,300,000) or "Free Download Of Anti Virus Programs" 50,900,000). A great tool you can use is Good Keywords. Content - "Content is King". Provide useful content that will appeal to the readers and Search engines. This does not mean keyword stuffing and all other kinds of Black Hat SEO. Good use of META tags - This includes Title, Description, Keywords. This isn't very important but every single thing else. Off-Site SEO - One of the most important things in SEO. For Example. Google Search the word "Click here" and go to the first website (Currently Adobe Acrobat Reader). Why do you think they rank #1 for that keyword even though the text "Click here" is hardly every mentioned in their content and they don't have it in their META? This is because other sites link back to yours (AKA OffSite SEO). Most sites that link to Adobe's has an Anchor Text (The text they used to link to them between in HTML tags ): "You need Flash to view this Movie, Click here to download it".
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